At PurrForm, we do not advocate feeding dry food. Even grain free dry foods tend to contain ingredients which are not particularly suited to a cat’s digestive tract and a cat can become addicted to the dry food. As PurrForm is a complete food, there is no requirement to feed any other wet or dry…
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Cats are designed to fulfil most of their water requirements from their diet. By eating fresh raw food, they are benefitting from a diet with a high moisture content. Cats naturally have a low thirst drive, so do not drink much water on its own. This can lead to health issues, especially when they eat…
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Cooking degrades nutrients in meat, causing losses of vitamins, minerals and amino acids. Meat used in highly processed pet food is cooked at high temperatures and the nutrients lost must then be added back in. PurrForm raw diet contains many of the nutrients your cat needs from smaller portion sizes.

Cats have no requirement for carbohydrates and have limited ability to digest them. For cats, a raw meat diet is more digestible than a diet of plant based foods. Because they evolved eating a diet with almost no carbohydrates, they have only one enzyme system capable of handling them. This is quite different from humans…
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The cost of feeding PurrForm can work out less than feeding many leading brands. Because of the quality of the ingredients there is no waste or fillers and more of the food is utilized, so your pet may need a smaller amount than it would compared with other brands.

Scratching and biting at the skin – when fleas, ticks and mites are not present – can be the result of food allergies. Over time, cats and dogs can develop allergies to a number of ingredients, such as beef, dairy products wheat and other cereal products. The offending dietary ingredient need not be a new…
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Yes, it is extremely important that your pet has access to a plentiful supply of water to prevent urinary tract problems in the future.However some pets and particularly cats will not drink fresh water out of the tap. This is because fresh tap water can often contain high levels of chlorine, which some pets are…
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Providing your cats with a diet that is modeled on what they would eat in the wild can have additional benefits, for you and your cat. Improved digestion Greatly reduced stool odour and volume Healthy coat, less shedding, fewer hairballs Increased energy Weight loss, if overweight Better urinary health

Due to the fact that cats have evolved to eat raw meat and have short digestive tracts, they are at little risk of contracting salmonella. There is a much lower risk of cats contracting salmonella from affected meat than there is from humans contracting it. PurrForm uses fresh, human grade meat which is stored and…
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Cat owners are often keen to try making their own raw food diet. We would advise this needs to be carried out with care. If the food is made with meat, bone and offal, it needs to be done using the correct ratios. The food may not be a ‘complete’ diet so may lack some…
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When setting up the Company, we looked carefully into all aspects of the business. We considered all options available regarding the supply of our rabbit meat and the pros and cons of wild rabbit versus farmed rabbit. Although there are some advantages of using wild rabbit, we concluded that overall, farmed rabbit has additional advantages….
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PurrForm chicken meat is human grade, comes from the UK and is free range. PurrForm rabbit meat is human grade and comes from Europe but we are very selective in choosing countries that rear the rabbits in a humane way. Although we are producing a product diet that is a species appropriate diet that our…
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